During Milan’s LVMH Watch Week 2026, luxury watchmaking answered fashion’s call for both elegance and innovation — unveiling a slew of wristwear that marries horological mastery with trend-forward style. Let’s explore the most compelling debuts from brands under the LVMH umbrella.

Zenith: Bold Geometry Meets High-Tech Finish

Zenith’s new DEFY series stole early attention with five fresh models that expand both aesthetics and performance.

• DEFY Skyline Tourbillon Skeleton: A dramatic rose gold tourbillon with a blue skeleton dial that exposes intricate mechanics — a standout piece for anyone who loves architectural watch design.
• DEFY Skyline Chronograph (Black Ceramic): Full black ceramic with gradient dial blends modern athletic energy with classic Swiss craftsmanship.
• DEFY Skyline 36 & Revival A3643: New silver-dial upgrades add versatile elegance, giving these classics fresh life for both men’s and women’s wardrobes.

The collection balances heritage geometry with contemporary materials — perfect for the modern dresser who wants a watch that reads both sporty and refined.

TAG Heuer: Chronograph Icons Reimagined

TAG Heuer continues to push its signature Carrera forward with new chronographs that feel both familiar and fresh.

• The new 41mm Carrera Chronograph leans into heritage design with a curved sapphire crystal and clean tri-compax layout — elevating a classic for everyday elegance.
• Variants in blue, green, and black bring personality — perfect for fashion lovers who match their accessories to mood and outfit.

Chronographs remain a staple in wardrobes that value both function and flair, and TAG’s latest entries are great examples of how tool watches have become ready-to-wear accessories.

Louis Vuitton: Worldtime Wonders & High Complications

Louis Vuitton took its Escale series into exciting new territory at the show. The Escale Worldtime is a testament to travel-inspired elegance, bringing sophisticated color and craftsmanship to a classic complication. Meanwhile, the Escale Twin Zone expands its usefulness with precision timekeeping across offset time zones — a perfect blend of technical ingenuity and globetrotter chic.

These pieces are ideal for style lovers who consider travel and timekeeping inseparable components of elevated living.

Hublot: Sage Green on the Wrist

Hublot brought fresh color into the mix with its Classic Fusion Sage Green collection, showcasing a pastel shade that feels like spring sophistication. Available in sizes from 33mm to 45mm, these watches balance minimalist elegance with easy wearability — appealing to anyone who sees their watch as both jewelry and journal.

Bulgari: Heritage Remixed with Glamour

Bulgari’s LVMH showcase included standout models like the Tubogas Manchette — a bold, gemstone-studded reinterpretation of a 1970s look — and Serpenti Seduttori iterations that mix iconic design with modern manufacturing movements.

These pieces epitomize how jewelry heritage can elevate timekeeping into something both decorative and deeply symbolic — especially for fashion lovers who want statement accessories.

The LVMH Watch Week 2026 showcased a world where timekeeping meets style—spotlighting watches that are as deserving of a place on your wrist as any fashion piece in your closet. Whether you’re drawn to architectural skeleton dials, travel-ready complications, or gemstone brilliance, these new releases prove that watches remain an enduring symbol of personal style.