when a new celeb launches a beauty line, we’re all a little skeptical. Is it another cash grab or a genuine passion project backed by research and real innovation? Surprisingly, there are celebrity beauty brands out there that are truly worth your attention — and your money.
Whether you’re a skincare junkie, makeup minimalist, or full-on glam queen, these brands prove that star power and substance can actually go hand in hand. From formulas that rival luxury labels to inclusive shade ranges and eco-conscious missions, these A-listers are doing beauty right.
1. Fenty Beauty by Rihanna
Fenty didn’t just shake up the industry — it redefined it. With its game-changing 40-shade foundation launch, Rihanna’s celebrity beauty brand forced the entire industry to rethink inclusivity. But beyond that, the products work. The Pro Filt’r Soft Matte Foundation and Gloss Bombs are staples for a reason.
2. Rare Beauty by Selena Gomez
Rare Beauty feels different. Selena Gomez built her brand around mental health awareness and realistic beauty. The Liquid Touch Weightless Foundation and Soft Pinch Liquid Blush have gone viral — and for good reason. They’re lightweight, buildable, and incredibly flattering.
3. The Outset by Scarlett Johansson
Clean, minimal, and surprisingly effective, Scarlett’s skincare line focuses on barrier-supporting basics. The Gentle Micellar Antioxidant Cleanser and Firming Vegan Collagen Prep Serum are simple but high-performance. Celebrity beauty brands don’t always prioritize skin health — The Outset does.
4. Pattern by Tracee Ellis Ross
Finally — a brand made by someone with textured hair for people with textured hair. Pattern’s deep conditioners and leave-in treatments are rich, nourishing, and created with curl patterns in mind. It’s not just a celeb line — it’s a haircare revolution.
5. Honest Beauty by Jessica Alba
One of the earliest celeb entries into the clean beauty space, Honest Beauty balances non-toxic ingredients with serious results. From their vitamin C serum to their cult-favorite mascara, this is a go-to for clean, conscious shoppers.
6. Haus Labs by Lady Gaga
Gaga’s brand was recently revamped and now includes high-tech formulas backed by science. The Triclone Skin Tech Foundation blends skincare with coverage, and the Color Fuse blushes are pigmented yet silky. Celebrity beauty brands often lean theatrical, but this one is also impressively wearable.
7. Kora Organics by Miranda Kerr
If organic and holistic skincare is your vibe, Kora Organics nails it. With ingredients like noni fruit extract and rosehip oil, this line focuses on radiant skin from within. Plus, it’s certified organic, which is no small feat.
Not all celebrity beauty brands are created equal — but these names have gone beyond the label and built something authentic. Whether you’re after performance, inclusivity, sustainability, or all three, these brands are giving beauty lovers more than just a famous face on a bottle.
