To brand or not to brand? That’s the million-dollar celebrity dilemma—and for many stars, the answer increasingly lies in… condiments. Yes, really. We’ve seen them conquer tequila, vodka, and skincare, but now your favorite A-listers are elbowing their way into your pantry with sauces, spreads, and seasonings you didn’t even know you needed.
From hot honey ketchup to royal raspberry jam, celebrity condiment brands are suddenly the hot (and often spicy) new status symbol.
From Tequila to Tomato Sauce: A New Wave of Celebrity Hustles
Celebrities launching brands is nothing new—Ryan Reynolds sold Aviation Gin for $600 million, George Clooney’s Casamigos made him a billionaire, and even Kendall Jenner cashed in with her 818 Tequila. But there’s only so much room on the liquor shelf. With alcohol saturated and skincare starting to feel crowded, condiments have become the next low-lift, high-reward hustle.
Why? Unlike alcohol or fashion lines, condiments are affordable, consumable, and universal. They don’t require a lot of explaining—and they’re surprisingly easy to market with a wink and a recipe.
Meghan Markle’s Jam Sets the Tone
If there’s one product that’s jammed up everyone’s “must-try” list, it’s Meghan Markle’s As Ever Raspberry Jam. What started as a limited drop exploded into a sold-out sensation. Between a year-long slow burn of social media promotion and an 8-hour Netflix docu-commercial, Meghan’s high-end fruit preserve became the royal standard of condiment chic.
And she’s not alone.
Hot Sauce: The Everyman’s Celebrity Flex
Enter Ed Sheeran’s Tingly Ted’s, a hot sauce line that feels like your favorite pop star just handed you a bottle of his fridge staple. “I love sauces, that’s no secret,” he says. Spoiler alert: It was a secret—but the internet ate it up.
Then there’s Ubah Hassan of RHONY fame, whose Ubah Hot became the literal hot topic of a feud on screen. Even Brooklyn Beckham and Bobby Brown (yes, that Bobby Brown) are heating up the condiment scene with their own spicy takes.
Whether minimal and sleek like Cloud23 or nostalgic and homemade like Disha Hot, celebs are serving heat with a side of branding genius.
The All-American Pantry Reboot
Some stars go traditional. Glen Powell’s Smash Kitchen is a Texas-rooted, grill-friendly line of classic American condiments—ketchup, mustard, mayo—refined with organic, clean-label ingredients. If Meghan’s jam is a picnic in the Hamptons, Smash Kitchen is a Fourth of July cookout in Austin.
And if you’re craving nostalgia, remember: Paul Newman was way ahead of the curve. His Newman’s Own empire, launched back in the 1980s, proved that people will buy salad dressing from someone they saw on screen—especially if it supports a good cause.
Why Condiments? Why Now?
So, why are celebrity condiment brands popping up left and right?
- Low entry cost: Unlike fashion or fragrance, food products (especially shelf-stable ones like hot sauce or jam) are relatively inexpensive to develop.
- Mass appeal: Almost everyone uses condiments, and the price point is accessible.
- Authenticity play: These products often reflect a star’s personality or family heritage. It’s personal, but profitable.
- Cultural timing: With streaming fatigue, shrinking box office returns, and side hustle culture booming, celebs are diversifying. As Amy Poehler joked, “That’s what you have to do now.”
Whether it’s Meghan Markle sweetening your breakfast or Ed Sheeran spicing up your tacos, celebrity condiment brands are no longer just a quirky side hustle—they’re a full-on movement. Equal parts marketing stunt and pantry essential, they represent the ultimate fusion of fame, flavor, and entrepreneurial flair.
And let’s be real: if your jam came with a royal seal of approval, wouldn’t you buy it too?
