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London-based designer Simone Rocha returns with her Autumn Winter 25 collection—a nostalgic, romantic, and playfully dark exploration of childhood memory and fairy‑tale theme. Inspired by “The Tortoise & The Hare”, Rocha crafts a narrative that’s part school‑day innocence, part gothic whimsy—an ethereal tale sewn into every silhouette.

Childhood Reimagined: Pillow-Bow Belts & Ribbon Ruffles

Childhood-Reimagined

This collection dives headfirst into school‑day motifs—the pillows, ribbons, and uniform‑inspired layers, but through a decidedly adult lens. Oversized bows, twisted into belts or softened into hair accessories, remind us of sleepover days and slumber party secrets. Ribbons cascade down corseted bodices, while shredded tulle hints at mischief in the corridors. Rocha balances nostalgia with edge, making childhood feel hauntingly grown‑up.

Deconstructed Denim & Corsetry Contrast

Deconstructed-Denim

Simone Rocha challenges expectations with her signature mix of textures—the contrast of school‑girl stiffness with romantic embellishment. Denim skirts peek from beneath peplum jackets, while structured corsets push against layered organza blouses. It’s a look that feels both textbook‑perfect and artfully unraveled—a visual metaphor for growing up in reverse.

Animal Accents: Hare Inlays & Tortoise Print Embroidery

animal-Accents

Tortoises and hares don’t just lend their namesake—they inhabit the garments. Faux‑fur hares peek from pockets, echoing the animal’s role in the collection’s allegory. Tortoise‑print embroidery snakes across shoulders or hips, grounding the airy silhouettes with a twist of realism. Rocha uses these motifs not as cutesy references, but as emotional punctuation marks.

Shadow-Goth Palette & Polished Edge

Shadow-Goth-Palette

The color story drifts from soft marshmallow pastels to ink‑dark shades—blush, dove gray, charcoal, and stark black. Soft meets structured: baby‑pink coat‑tails layered under dark leather jackets, or lace‑trimmed blouses tucked into moody pencil skirts. The result is a wardrobe that’s nostalgic yet purposeful, sweet yet subtly defiant.

Why Simone Rocha Autumn Winter 25 Matters

In a sea of literal trends, Rocha delivers a collection layered with meaning and mood. It’s an invitation to remember while refusing to be nostalgic—to wear memories with authority, not whimsy. And yes, it’s beautiful—but it’s also an emotional journey woven in ribbon and denim folds.